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Archive for the ‘In the News’ Category

Digital advertising continues to dominate marketing budgets

Friday August 3rd, 2018 in In the News, Ampersand Latest

Setting up a marketing plan requires more than a cursory understanding of what might be required to be successful. There is a saying that when you follow the smart money, you will find the solution…. Read More

Emotion, experience and impact, more important than ever

Friday July 20th, 2018 in In the News, Ampersand Latest

This article published in MarketingMag with content partner UnLtd and Chris Freel at the helm reminds us that good and bad memories and an inclination to give back the drivers of that which can make… Read More

The art of unlearning

Wednesday June 20th, 2018 in In the News, Ampersand Latest

In a world where change is more of an obligation than a thought, work futurist at Atlassian Dominic Price lets us know where he sees the future of getting the best out of our work… Read More

We’re hiring

Thursday May 17th, 2018 in In the News, Feature Opportunity, Ampersand Latest

Ampersand International Melbourne is a tightly held team. Why? Because we don’t compromise on talent. For the first time, we are inviting applications for two coveted positions across our blue chip, market-leading practices: Principal Consultant,… Read More

Why Experimentation Is Vital To Success

Monday May 14th, 2018 in In the News, Ampersand Latest

Everyone seems to have a good idea. Experts in their field can be very convincing. The hard facts tell us that we should look before we leap. We are under time constraints  when critical business… Read More

Aussie Marketing Jobs Tally Set To Skyrocket In Next Five Years

Tuesday February 27th, 2018 in In the News

A RMIT and Deloitte Access Economic report gives insight into how digital marketing and data analytics are having on available jobs in the marketing professional sector. Nadia Cameron writes in CMO, ” Australia’s marketing workforce is… Read More

Four Tips To Addressing The Skills Gap And Digital Transformation

Tuesday February 20th, 2018 in In the News, Ampersand Latest

It’s a good idea to find all the help we can when thinking about the best ways to translate our work skills as they currently stand into the disruptive atmosphere of the digital world, at… Read More

Brands Embracing Tech Have Happier Customers…

Sunday November 12th, 2017 in In the News

The search for the key to develop happier customers relentlessly continues on. In this article by CMO, Azadeh Williams writes, “World leading brands that maintain the highest level of customer experience satisfaction are more than twice… Read More

Jobs Growth And Rates – Interest Rates To Rise

Sunday October 22nd, 2017 in In the News

David Rogers reports in The Australian, ” A further strengthening of Australia’s job market has backed official forecasts of faster economic growth reinforcing economists expectations that wages growth will recover enough to allow the Reserve… Read More

European bank aspires transformation to start-up fintech…

Thursday October 19th, 2017 in In the News

The global digital banking trend continues as BBVA, Spain’s second largest bank has started work on transforming the way it does business. In an article in The Australian and contributed by The Economist, this bank… Read More

Ampersand International – Digital Forum

Tuesday October 17th, 2017 in In the News, Ampersand Latest

Ampersand International hosted a Digital Forum with guest speaker Chaminda Ranasinghe at Melbourne’s Vue De Monde – attended by a select group of leading minds in digital and customer.  Chaminda heads up the Digital Sales… Read More

Generating Memorable Brand Experiences – How To Help Your Brand Stick

Tuesday October 17th, 2017 in In the News, Ampersand Latest

We know you need grit to maintain consistency with your brand. You can congratulate yourself if you do maintain consistency but this is only part of the journey in your quest to create the sublime… Read More

Consistency is Key

Tuesday October 17th, 2017 in In the News, Ampersand Latest

Meeting after meeting we often find ourselves thrashing out ideas for product development and acceptance of product or service. So the theme goes, played out many times in many businesses and often pushed aside because… Read More

Australia, Island Of Invention

Wednesday September 20th, 2017 in In the News, Ampersand Latest

Australia isn’t typically regarded as a driver of scientific experimentation, cutting edge abilities and inventive research. Rather gravitating towards the outdoors, lucky we can avoid much of what is considered hard work with the relaxed lifestyle… Read More

Melbourne Top Of The List For Chinese Residential Buyers

Tuesday September 19th, 2017 in In the News, Ampersand Latest

The world is awake to watching what the Chinese people do. As they modernise, improve their educational system, step up their trade programs and take a leading role in technology. Consequently they will continue to… Read More

Embrace Change

Wednesday September 6th, 2017 in In the News, Ampersand Latest

Richard Gluyas reports in Business, The Australian, on a panel discussion with NAB Chairman Ken Henry covering changes on the way in the nation’s workplaces. Andrew Thorburn, NAB Chief Executive contributes in a very open… Read More

Research has proven that your phone is annoying your boss.

Wednesday August 30th, 2017 in In the News, Ampersand Latest

Research from USC’s Marshall School of Business has proven that any time you take your phone out during a meeting you are annoying your boss and colleagues. The study also showed that people above the… Read More

Ampersand International Digital Forum

Monday August 28th, 2017 in In the News

Ampersand International is hosting a digital forum breakfast at Vue De Monde on Friday, October 6th.   The informative breakfast will be presented by the Head of Digital Sales & Marketing at ANZ, Chaminda Ranasinghe. The focus… Read More

Banking, wages, leadership and technology – what do they have in common?

Wednesday August 9th, 2017 in In the News, Ampersand Latest

Some interesting developments in the business world this week. These developments directly affect the future opportunities for employees in the banking, media and technology sectors. Shifts in banking, wages, trends towards flexible work practices and… Read More

Marketing: Understanding the New Engagement Economy

Tuesday July 25th, 2017 in In the News, Ampersand Latest

Engaging with our customers is an essential part of driving our businesses. However are we sure that we communicate with them in an effective manner? An article in MarketingMag produced by Marketo, a content partner… Read More

The Life cycle of Unfinished Business

Thursday July 13th, 2017 in In the News

Let me start by saying, my simple business, people and customer philosophy is that we don’t stop until it’s done…and it’s never done. Holding ourselves to account on behalf of our clients, their experiences, their… Read More

Tech Talent And Company Start Ups: Sons Of Atlassian

Tuesday July 11th, 2017 in In the News, Ampersand Latest

  Glenda Korporaal’s article in The Australian, Deal Magazine shows how the harnessing of talent and focus on developing staff with a common journey can pay off in a very big way. Sons of Atlassian… Read More

Future Gazing 2020: The Future Of Marketing…or rather, the Engagement Economy

Thursday June 29th, 2017 in In the News, Ampersand Latest, Ampersand Insights

Mike Handes is Director of Customer Success, Asia Pacific at Marketo – we love a good title these days! In this article in Marketing Mag he shows us how Marketo’s path to 2020 forecasts future… Read More

5 Reasons why you need a Change Manager

Thursday May 18th, 2017 in In the News, Ampersand Latest, Ampersand Insights

Actually there are hundreds of reasons you need a change manager but we don’t have all day so I have narrowed it down for you:   1 – Digital all the way baby  So your… Read More

Technology: Building In The Cloud for Competitive Advantage

Thursday April 20th, 2017 in In the News, Ampersand Latest, Ampersand Insights

  A great deal has been written about the digital economy and the massive changes already implemented, with much more to come. Now that the platforms have been set and the effect of these have… Read More

Perspective 

Tuesday April 11th, 2017 in Miscellaneous, In the News, Ampersand Latest, Ampersand Insights

All too often in life we need to be reminded of perspective.  Whether it’s personal, family, business or taking the sporting field we all need a dose of perspective at some stage in our lives,… Read More

Are you relevant? Are you really?

Wednesday April 5th, 2017 in Miscellaneous, In the News, Ampersand Latest, Ampersand Insights

More often than not when presented with such a question, most people will answer “well yes of course I am”, my question back is…are you really? Harsh? Perhaps. Thought provoking? Absolutely! This is the reality… Read More

Cultural Reform Sydney Breakfast

Tuesday April 4th, 2017 in In the News, Ampersand Latest

Last week Ampersand International hosted a Cultural Reform breakfast with guest speaker Dr. Corinne Manning at O Bar and Dining in Sydney. Corinne is a globally recognised leader in cultural reform, with a unique blend… Read More

The technologies and customer trends likely to change marketing organisations the most over the next five years

Tuesday March 28th, 2017 in In the News, Ampersand Latest, Ampersand Insights

The Intelligence Unit (aka research dept.) of the `The Economist’ surveyed ~500 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organizations the most over the… Read More

Future Thinking: Management Planning

Monday March 27th, 2017 in In the News, Ampersand Latest, Ampersand Insights

We are all encouraged to think and plan ahead. This article by Antonia Case in NewPhilosopher examines the benefits or mistakes in doing so. Antonia, ” Write down your five year goals. Self help gurus… Read More

Job Search - Fresh Opportunities

Manager Stakeholder Relations

(Feature Opportunity)

Innovate, collaborate and facilitate change Manage and deliver mutally beneficial outcomes Large scale, diverse and layered stakeholder landscape Our client touches over 100 million people per annum and generates approximately $2.1 billion through tourism and… Read More

We’re hiring

(In the News & Feature Opportunity & Ampersand Latest)

Ampersand International Melbourne is a tightly held team. Why? Because we don’t compromise on talent. For the first time, we are inviting applications for two coveted positions across our blue chip, market-leading practices: Principal Consultant,… Read More

Ampersand Latest

In The Age Of Data And Technology Is Creativity Dead?

(Ampersand Latest)

ADMA, the Association for Data Driven Marketing and Advertising, met recently and collected views about the role that creativity plays in an increasing tech and data driven world. Panelists representing CMO, Foxtel, Horizon State and… Read More

Brand trust can no longer be assumed

(Ampersand Latest)

Vanessa Mitchell writes for CMO about earning trust for your brand. ” Brands must earn consumer trust through human behaviours.” Very straight forward but on the mark as you will discover through this article. Further, Sarah King… Read More

In the News

Emotion, experience and impact, more important than ever

(In the News & Ampersand Latest)

This article published in MarketingMag with content partner UnLtd and Chris Freel at the helm reminds us that good and bad memories and an inclination to give back the drivers of that which can make… Read More

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