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Archive for the ‘In the News’ Category

Data Discrimination – How To Avoid The Data Discrimination Trap

In the News, Ampersand Latest

It’s necessary to keep your data clean to avoid accusation of developing ulterior motives. The amount of data generated by business daily is enormous and we all have a responsibility to monitor it carefully. Martin… Read More

Ampersand International Leadership Breakfast

In the News

Ampersand International is hosting a leadership breakfast at Vue de Monde on Wednesday 21st November. The exclusive breakfast will be led by Jason T. Smith, Founder and Group Director of the Back in Motion Health… Read More

Pro-Vice Chancellor, Indigenous appointed at La Trobe University

In the News, Ampersand Latest

We’re proud to announce the appointment of Professor Dennis McDermott as La Trobe University’s Pro Vice-Chancellor, Indigenous – marking the culmination of an intensive search process led by Ampersand International Managing Director, Lloyd Lazaro. The… Read More

Building a future that works for our young people

In the News, Ampersand Latest, Ampersand Insights

If you’ve ever had an extended period out of the workforce, for whatever reason, you’ll know that a job isn’t just a source of income. It can also be a source of self-esteem, of social… Read More

Digital advertising continues to dominate marketing budgets

In the News, Ampersand Latest

Setting up a marketing plan requires more than a cursory understanding of what might be required to be successful. There is a saying that when you follow the smart money, you will find the solution…. Read More

Emotion, experience and impact, more important than ever

In the News, Ampersand Latest

This article published in MarketingMag with content partner UnLtd and Chris Freel at the helm reminds us that good and bad memories and an inclination to give back the drivers of that which can make… Read More

The art of unlearning

In the News, Ampersand Latest

In a world where change is more of an obligation than a thought, work futurist at Atlassian Dominic Price lets us know where he sees the future of getting the best out of our work… Read More

Why Experimentation Is Vital To Success

In the News, Ampersand Latest

Everyone seems to have a good idea. Experts in their field can be very convincing. The hard facts tell us that we should look before we leap. We are under time constraints  when critical business… Read More

Aussie Marketing Jobs Tally Set To Skyrocket In Next Five Years

In the News

A RMIT and Deloitte Access Economic report gives insight into how digital marketing and data analytics are having on available jobs in the marketing professional sector. Nadia Cameron writes in CMO, ” Australia’s marketing workforce is… Read More

Four Tips To Addressing The Skills Gap And Digital Transformation

In the News, Ampersand Latest

It’s a good idea to find all the help we can when thinking about the best ways to translate our work skills as they currently stand into the disruptive atmosphere of the digital world, at… Read More

Brands Embracing Tech Have Happier Customers…

In the News

The search for the key to develop happier customers relentlessly continues on. In this article by CMO, Azadeh Williams writes, “World leading brands that maintain the highest level of customer experience satisfaction are more than twice… Read More

Jobs Growth And Rates – Interest Rates To Rise

In the News

David Rogers reports in The Australian, ” A further strengthening of Australia’s job market has backed official forecasts of faster economic growth reinforcing economists expectations that wages growth will recover enough to allow the Reserve… Read More

European bank aspires transformation to start-up fintech…

In the News

The global digital banking trend continues as BBVA, Spain’s second largest bank has started work on transforming the way it does business. In an article in The Australian and contributed by The Economist, this bank… Read More

Ampersand International – Digital Forum

In the News, Ampersand Latest

Ampersand International hosted a Digital Forum with guest speaker Chaminda Ranasinghe at Melbourne’s Vue De Monde – attended by a select group of leading minds in digital and customer.  Chaminda heads up the Digital Sales… Read More

Generating Memorable Brand Experiences – How To Help Your Brand Stick

In the News, Ampersand Latest

We know you need grit to maintain consistency with your brand. You can congratulate yourself if you do maintain consistency but this is only part of the journey in your quest to create the sublime… Read More

Consistency is Key

In the News, Ampersand Latest

Meeting after meeting we often find ourselves thrashing out ideas for product development and acceptance of product or service. So the theme goes, played out many times in many businesses and often pushed aside because… Read More

Australia, Island Of Invention

In the News, Ampersand Latest

Australia isn’t typically regarded as a driver of scientific experimentation, cutting edge abilities and inventive research. Rather gravitating towards the outdoors, lucky we can avoid much of what is considered hard work with the relaxed lifestyle… Read More

Melbourne Top Of The List For Chinese Residential Buyers

In the News, Ampersand Latest

The world is awake to watching what the Chinese people do. As they modernise, improve their educational system, step up their trade programs and take a leading role in technology. Consequently they will continue to… Read More

Embrace Change

In the News, Ampersand Latest

Richard Gluyas reports in Business, The Australian, on a panel discussion with NAB Chairman Ken Henry covering changes on the way in the nation’s workplaces. Andrew Thorburn, NAB Chief Executive contributes in a very open… Read More

Research has proven that your phone is annoying your boss.

In the News, Ampersand Latest

Research from USC’s Marshall School of Business has proven that any time you take your phone out during a meeting you are annoying your boss and colleagues. The study also showed that people above the… Read More

Ampersand International Digital Forum

In the News

Ampersand International is hosting a digital forum breakfast at Vue De Monde on Friday, October 6th.   The informative breakfast will be presented by the Head of Digital Sales & Marketing at ANZ, Chaminda Ranasinghe. The focus… Read More

Banking, wages, leadership and technology – what do they have in common?

In the News, Ampersand Latest

Some interesting developments in the business world this week. These developments directly affect the future opportunities for employees in the banking, media and technology sectors. Shifts in banking, wages, trends towards flexible work practices and… Read More

Marketing: Understanding the New Engagement Economy

In the News, Ampersand Latest

Engaging with our customers is an essential part of driving our businesses. However are we sure that we communicate with them in an effective manner? An article in MarketingMag produced by Marketo, a content partner… Read More

The Life cycle of Unfinished Business

In the News

Let me start by saying, my simple business, people and customer philosophy is that we don’t stop until it’s done…and it’s never done. Holding ourselves to account on behalf of our clients, their experiences, their… Read More

Tech Talent And Company Start Ups: Sons Of Atlassian

In the News, Ampersand Latest

  Glenda Korporaal’s article in The Australian, Deal Magazine shows how the harnessing of talent and focus on developing staff with a common journey can pay off in a very big way. Sons of Atlassian… Read More

Future Gazing 2020: The Future Of Marketing…or rather, the Engagement Economy

In the News, Ampersand Latest, Ampersand Insights

Mike Handes is Director of Customer Success, Asia Pacific at Marketo – we love a good title these days! In this article in Marketing Mag he shows us how Marketo’s path to 2020 forecasts future… Read More

5 Reasons why you need a Change Manager

In the News, Ampersand Latest, Ampersand Insights

Actually there are hundreds of reasons you need a change manager but we don’t have all day so I have narrowed it down for you:   1 – Digital all the way baby  So your… Read More

Technology: Building In The Cloud for Competitive Advantage

In the News, Ampersand Latest, Ampersand Insights

  A great deal has been written about the digital economy and the massive changes already implemented, with much more to come. Now that the platforms have been set and the effect of these have… Read More

Perspective 

Miscellaneous, In the News, Ampersand Latest, Ampersand Insights

All too often in life we need to be reminded of perspective.  Whether it’s personal, family, business or taking the sporting field we all need a dose of perspective at some stage in our lives,… Read More

Are you relevant? Are you really?

Miscellaneous, In the News, Ampersand Latest, Ampersand Insights

More often than not when presented with such a question, most people will answer “well yes of course I am”, my question back is…are you really? Harsh? Perhaps. Thought provoking? Absolutely! This is the reality… Read More

Job Search - Fresh Opportunities

Communications Advisor

(Feature Opportunity)

Our client, who manages one of Australia’s key economic assets is looking for a senior Communications Advisor. Exercise your suite of external affairs skills Complex and diverse stakeholder environment Business critical economic asset within Australia… Read More

Communications Manager

(Feature Opportunity)

Dynamic financial services organisation 6 month contract – potential to extend Competitive daily rate Highly regarded financial services organisation is seeking an experienced Communications Manager to join their dynamic Change, Wealth team. Reporting to the… Read More

Ampersand Latest

Challenger Brands and Disruption

(Ampersand Latest)

Successful marketeers in 2019 will be those with an appetite for disruption and an ability to create and change, disrupt. CMO through Vanessa Mitchell looks at the approach used by Athena which plans to disrupt… Read More

In the News

Ampersand International Leadership Breakfast

(In the News)

Ampersand International is hosting a leadership breakfast at Vue de Monde on Wednesday 21st November. The exclusive breakfast will be led by Jason T. Smith, Founder and Group Director of the Back in Motion Health… Read More

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