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Archive for the ‘Ampersand Latest’ Category

In The Age Of Data And Technology Is Creativity Dead?

Tuesday September 18th, 2018 in Ampersand Latest

ADMA, the Association for Data Driven Marketing and Advertising, met recently and collected views about the role that creativity plays in an increasing tech and data driven world. Panelists representing CMO, Foxtel, Horizon State and… Read More

Brand trust can no longer be assumed

Friday August 17th, 2018 in Ampersand Latest

Vanessa Mitchell writes for CMO about earning trust for your brand. ” Brands must earn consumer trust through human behaviours.” Very straight forward but on the mark as you will discover through this article. Further, Sarah King… Read More

Digital advertising continues to dominate marketing budgets

Friday August 3rd, 2018 in In the News, Ampersand Latest

Setting up a marketing plan requires more than a cursory understanding of what might be required to be successful. There is a saying that when you follow the smart money, you will find the solution…. Read More

Emotion, experience and impact, more important than ever

Friday July 20th, 2018 in In the News, Ampersand Latest

This article published in MarketingMag with content partner UnLtd and Chris Freel at the helm reminds us that good and bad memories and an inclination to give back the drivers of that which can make… Read More

Redefining work-life balance

Wednesday June 27th, 2018 in Ampersand Latest

It’s time for us to redefine the concept of ‘work-life balance’. Balance implies equal weight or time to both things, which isn’t always achievable. The quest for work-life balance can leave employees disheartened by the… Read More

You are your life and nothing else…

Thursday June 21st, 2018 in Ampersand Latest

“Existantialist philosophers teach us we are responsible for creating a meaningful life in an absurd and unfair world.” In this article published in NewPhilosopher, Antonia Case discusses how in life we are ultimately responsible for our own… Read More

The art of unlearning

Wednesday June 20th, 2018 in In the News, Ampersand Latest

In a world where change is more of an obligation than a thought, work futurist at Atlassian Dominic Price lets us know where he sees the future of getting the best out of our work… Read More

Could a side step be the move that redefines your career?

Monday June 18th, 2018 in Ampersand Latest

Often looked at as a pointless (at best) or downright risky (at worst) move, there is a growing realisation that a well-executed side step could open up a whole new playing field for your career…. Read More

Corporate Affairs 2018: Transparency is the new black

Wednesday June 6th, 2018 in Ampersand Latest, Ampersand Insights

For too long businesses have been virtual black boxes with a brand slapped on the side. But that approach is no longer viable. Organisations must be a glass box, and build advocates from the inside… Read More

We’re hiring

Thursday May 17th, 2018 in In the News, Feature Opportunity, Ampersand Latest

Ampersand International Melbourne is a tightly held team. Why? Because we don’t compromise on talent. For the first time, we are inviting applications for two coveted positions across our blue chip, market-leading practices: Principal Consultant,… Read More

Why Experimentation Is Vital To Success

Monday May 14th, 2018 in In the News, Ampersand Latest

Everyone seems to have a good idea. Experts in their field can be very convincing. The hard facts tell us that we should look before we leap. We are under time constraints  when critical business… Read More

Being Vulnerable : Failure Is The New Flawless – Drop The Mask And Cash In

Monday May 7th, 2018 in Ampersand Latest

Successful marketing is the ability to frame any number of positive experiences to your audience thereby clearing the way to acceptance of your proposals. Or is it? Sergio Brodsky writes for Marketing Mag, “It’s very easy… Read More

Fake News

Monday February 26th, 2018 in Ampersand Latest

Fake News. What does it really mean and why is it becoming part of media jargon used more frequently? Understanding its real meaning and why it is becoming more popular in its usage can help… Read More

Four Tips To Addressing The Skills Gap And Digital Transformation

Tuesday February 20th, 2018 in In the News, Ampersand Latest

It’s a good idea to find all the help we can when thinking about the best ways to translate our work skills as they currently stand into the disruptive atmosphere of the digital world, at… Read More

The year that was…

Tuesday December 19th, 2017 in Ampersand Latest

Dear Diary, Let me start with a confession. I am not a natural writer. I am however a voracious reader, and admire people’s ability to pour their imagination onto paper and be creative and witty and keep… Read More

Ampersand International – Digital Forum

Tuesday October 17th, 2017 in In the News, Ampersand Latest

Ampersand International hosted a Digital Forum with guest speaker Chaminda Ranasinghe at Melbourne’s Vue De Monde – attended by a select group of leading minds in digital and customer.  Chaminda heads up the Digital Sales… Read More

Generating Memorable Brand Experiences – How To Help Your Brand Stick

Tuesday October 17th, 2017 in In the News, Ampersand Latest

We know you need grit to maintain consistency with your brand. You can congratulate yourself if you do maintain consistency but this is only part of the journey in your quest to create the sublime… Read More

Consistency is Key

Tuesday October 17th, 2017 in In the News, Ampersand Latest

Meeting after meeting we often find ourselves thrashing out ideas for product development and acceptance of product or service. So the theme goes, played out many times in many businesses and often pushed aside because… Read More

Australia, Island Of Invention

Wednesday September 20th, 2017 in In the News, Ampersand Latest

Australia isn’t typically regarded as a driver of scientific experimentation, cutting edge abilities and inventive research. Rather gravitating towards the outdoors, lucky we can avoid much of what is considered hard work with the relaxed lifestyle… Read More

Melbourne Top Of The List For Chinese Residential Buyers

Tuesday September 19th, 2017 in In the News, Ampersand Latest

The world is awake to watching what the Chinese people do. As they modernise, improve their educational system, step up their trade programs and take a leading role in technology. Consequently they will continue to… Read More

CEOs Must Come Clean About Job Security…

Tuesday September 12th, 2017 in Ampersand Latest

A flow on from one of our earlier blogs on workforce transformation and the role leaders play on the ‘people’ side…Robert Gottliebsen offers some advice in this article under Commentary in The Australian. “How do… Read More

Embrace Change

Wednesday September 6th, 2017 in In the News, Ampersand Latest

Richard Gluyas reports in Business, The Australian, on a panel discussion with NAB Chairman Ken Henry covering changes on the way in the nation’s workplaces. Andrew Thorburn, NAB Chief Executive contributes in a very open… Read More

Research has proven that your phone is annoying your boss.

Wednesday August 30th, 2017 in In the News, Ampersand Latest

Research from USC’s Marshall School of Business has proven that any time you take your phone out during a meeting you are annoying your boss and colleagues. The study also showed that people above the… Read More

Pull Don’t Push

Tuesday August 29th, 2017 in Ampersand Latest

How do we frame our businesses in the marketplace so we can maximise their effect? How can we give our brands an unfair advantage? These objectives are always present when management seek to support their… Read More

Banking, wages, leadership and technology – what do they have in common?

Wednesday August 9th, 2017 in In the News, Ampersand Latest

Some interesting developments in the business world this week. These developments directly affect the future opportunities for employees in the banking, media and technology sectors. Shifts in banking, wages, trends towards flexible work practices and… Read More

Marketing: Understanding the New Engagement Economy

Tuesday July 25th, 2017 in In the News, Ampersand Latest

Engaging with our customers is an essential part of driving our businesses. However are we sure that we communicate with them in an effective manner? An article in MarketingMag produced by Marketo, a content partner… Read More

Tech Talent And Company Start Ups: Sons Of Atlassian

Tuesday July 11th, 2017 in In the News, Ampersand Latest

  Glenda Korporaal’s article in The Australian, Deal Magazine shows how the harnessing of talent and focus on developing staff with a common journey can pay off in a very big way. Sons of Atlassian… Read More

Creating Effectiveness Today for Commercial Results Tomorrow

Tuesday July 4th, 2017 in Ampersand Latest, Ampersand Insights

The Emotionally Intelligent Value Exchange – Defining today’s ‘Salesperson’ Danielle Lima is a marketer, sales person and corporate trainer and has written a book, “A Practical Guide To Selling with Emotional Intelligence.” Peter Roper interviews… Read More

Future Gazing 2020: The Future Of Marketing…or rather, the Engagement Economy

Thursday June 29th, 2017 in In the News, Ampersand Latest, Ampersand Insights

Mike Handes is Director of Customer Success, Asia Pacific at Marketo – we love a good title these days! In this article in Marketing Mag he shows us how Marketo’s path to 2020 forecasts future… Read More

Stop being hijacked by your emotions.

Tuesday May 30th, 2017 in Ampersand Latest, Advisory

Mary and Jason were walking out of a client’s office after a difficult meeting. They felt exhausted after having worked on a complex proposal all week, staying late into the evening most nights, rehearsing the… Read More

Job Search - Fresh Opportunities

Manager Stakeholder Relations

(Feature Opportunity)

Innovate, collaborate and facilitate change Manage and deliver mutally beneficial outcomes Large scale, diverse and layered stakeholder landscape Our client touches over 100 million people per annum and generates approximately $2.1 billion through tourism and… Read More

We’re hiring

(In the News & Feature Opportunity & Ampersand Latest)

Ampersand International Melbourne is a tightly held team. Why? Because we don’t compromise on talent. For the first time, we are inviting applications for two coveted positions across our blue chip, market-leading practices: Principal Consultant,… Read More

Ampersand Latest

In The Age Of Data And Technology Is Creativity Dead?

(Ampersand Latest)

ADMA, the Association for Data Driven Marketing and Advertising, met recently and collected views about the role that creativity plays in an increasing tech and data driven world. Panelists representing CMO, Foxtel, Horizon State and… Read More

Brand trust can no longer be assumed

(Ampersand Latest)

Vanessa Mitchell writes for CMO about earning trust for your brand. ” Brands must earn consumer trust through human behaviours.” Very straight forward but on the mark as you will discover through this article. Further, Sarah King… Read More

In the News

Emotion, experience and impact, more important than ever

(In the News & Ampersand Latest)

This article published in MarketingMag with content partner UnLtd and Chris Freel at the helm reminds us that good and bad memories and an inclination to give back the drivers of that which can make… Read More

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