Marketing
The marketing sector is diverse, covering a wide range of roles from entry-level positions to senior management. Salaries can vary depending on the role, experience, and location, but this section provides a solid overview of current industry benchmarks, helping both job seekers and hiring managers understand the salary landscape.
| Role | Lower End | Higher End |
|---|---|---|
| Marketing Coordinator^ | $65,000 | $75,000 |
| Marketing Executive / Officer / Snr Coordinator^ | $75,000 | $95,000 |
| BD, Marketing or Bid Assistant or Coordinator* | $80,000 | $105,000 |
| Brand / Product Manager^ | $90,000 | $130,000 |
| Snr Marketing Executive / Advisor^ | $95,000 | $110,000 |
| BD, Marketing or Bid, Senior Advisor, Executive or Junior Manager* | $105,000 | $145,000 |
| Marketing Manager^ | $110,000 | $150,000 |
| Manager-Marketing or Brand* | $130,000 | $185,000 |
| BD or Bid Manager (no team management)* | $140,000 | $190,000 |
| Marketing Manager (team management responsibilities)* | $150,000 | $200,000 |
| Senior Marketing Manager* | $180,000 | $250,000 |
| Head of Marketing^ | $150,000 | $200,000 |
| Senior BD Manager or Head-Of (team management responsibilities)* | $190,000 | $315,000 |
| Marketing Director / GM / CMO^ | $200,000 | $350,000 |
| Director or CMO* | $250,000 | $550,000 |
^ All salaries are w/o super and perm.
* Sourced from Ampersand Professional Services Marketing & Business Development Salary Survey 2023 Australia. All salaries include superannuation but exclude any bonus entitlement.
Marketing roles in Sydney, Melbourne and Brisbane
| Role | Sydney | Melbourne | Brisbane |
|---|---|---|---|
| Marketing Coordinator | $70,000-$80,000 | $65,000-$75,000 | $65,000-$75,000 |
| Marketing Executive | $80,000-$100,000 | $80,000-$95,000 | $75,000-$90,000 |
| Marketing Manager | $110,000-$150,000 | $100,000-$140,000 | $95,000-$130,000 |
| Senior Marketing Manager | $125,000-$175,000 | $125,000-$170,000 | $120,000-$160,000 |
| Marketing Director | $180,000-$250,000 | $160,000-$255,000 | $160,000-$220,000 |
| Brand Manager | $95,000-$150,000 | $90,000-$135,000 | $90,000-$135,000 |
| Campaign Manager | $95,000-$145,000 | $95,000-$140,000 | $90,000-$135,000 |
| Product Manager | $95,000-$150,000 | $90,000-$135,000 | $90,000-$135,000 |
Digital Marketing
Digital marketing continues to grow as businesses increasingly invest in online and digital channels to reach their audiences. This section highlights key roles in digital marketing, from coordinators to senior leaders, and the salary ranges for these positions.
| Role | Lower End | Higher End |
|---|---|---|
| SEO/SEM / Social Media / Digital Marketing Coordinator^ | $65,000 | $75,000 |
| Paid / Search Specialist^ | $95,000 | $110,000 |
| Manager – Marketing, Brand, Communications or Digital* | $130,000 | $185,000 |
| Digital Marketing Manager^ | $110,000 | $150,000 |
| Head of Digital / CDO^ | $200,000 | $300,000 |
^ All salaries are w/o super and perm.
* Sourced from Ampersand Professional Services Marketing & Business Development Salary Survey 2023 Australia. All salaries include superannuation but exclude any bonus entitlement.
Digital marketing roles in Sydney, Melbourne and Brisbane
| Role | Sydney | Melbourne | Brisbane |
|---|---|---|---|
| Digital Project Manager | $115,000-$150,000 | $105,000-$145,000 | $100,000-$135,000 |
| Digital Marketing Coordinator | $80,000-$90,000 | $75,000-$90,000 | $75,000-$90,000 |
| Digital Marketing Executive | $100,000-$120,000 | $95,000-$110,000 | $90,000-$100,000 |
| Digital Producer | $95,000-$125,000 | $90,000-$133,000 | $85,000-$110,000 |
| Digital Designer | $100,000-$130,000 | $95,000-$120,000 | $90,000-$120,000 |
| Digital Marketing Manager | $115,000-$180,000 | $110,000-$180,000 | $110,000-$165,000 |
| Content Manager | $100,000-$130,000 | $90,000-$120,000 | $85,000-$100,000 |
| Web Content Editor | $90,000-$110,000 | $90,000-$120,000 | $85,000-$100,000 |
Communications and Public Relations
Communications and public relations (PR) roles play a crucial part in managing a company’s reputation and messaging. This section outlines salary ranges for a variety of communications roles, from entry-level coordinators to senior communications directors.
| Role | Lower End | Higher End |
|---|---|---|
| Communications Officer / Coordinator^ | $75,000 | $85,000 |
| Snr Comms Officer / Executive / Advisor^ | $95,000 | $110,000 |
| Communications Manager^ | $120,000 | $150,000 |
| Communications Manager* | $130,000 | $185,000 |
| Head of Comms / Director / Head of Corporate Affairs^ | $150,000 | $220,000 |
| Communications Manager (team management)* | $150,000 | $200,000 |
| Senior Communications Manager* | $180,000 | $250,000 |
Communications and PR in Sydney, Melbourne and Brisbane
| Role | Sydney | Melbourne | Brisbane |
|---|---|---|---|
| PR Coordinator | $70,000-$90,000 | $70,000-$85,000 | $70,000-$75,000 |
| PR Executive | $85,000-$100,000 | $75,000-$90,000 | $70,000-$90,000 |
| PR Manager | $100,000-$145,000 | $95,000-$135,000 | $90,000-$120,000 |
| PR Director | $160,000-$200,000 | $150,000-$185,000 | $145,000-$180,000 |
| Media Relations Manager | $115,000-$150,000 | $100,000-$150,000 | $100,000-$140,000 |
| Corporate Relations Advisor | $80,000-$125,000 | $80,000-$125,000 | $80,000-$110,000 |
| Corporate Relations Manager | $105,000-$140,000 | $100,000-$140,000 | $100,000-$135,000 |
| Director Of Communications | $160,000-$275,000 | $150,000-$250,000 | $150,000-$225,000 |
| Executive Director Of Communications | $250,000-$350,000 | $225,000-$275,000 | $200,000-$250,000 |
Trust Ampersand for your recruitment needs
As a premium boutique recruitment agency, Ampersand is well-versed in placing the right person in the right role. With access to the best and brightest professionals across marketing, digital and communications, you can count on our recruitment specialists to match the right talent to your role.
Whether you’re on the hunt for fresh talent or you’re looking for a new position, Ampersand specialises in seamlessly placing individuals across both permanent and contract roles. Get in touch with our recruitment experts to see how we can help you with your journey.
