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Setting up a marketing plan requires more than a cursory understanding of what might be required to be successful. There is a saying that when you follow the smart money, you will find the solution. This article in CMO, Vanessa Mitchell provides an overview on where the marketing dollars are being spent. And it’s going into the digital space. ” APAC shoppers are more active on smart phones than ever, digital advertising dominates budgets, and social media is considered to be the most effective form of marketing to acquire new customers.”
A report released by Criteo found 44.8 per cent of total ad spend in Australia is on line spend, followed by TV and then print. This reflected an increase from 36.2 per cent in 2014.
Read more on social media, personalisation and video and mobile advertising to focus on your best and most effective form of marketing here.