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Archive for the ‘Ampersand Insights’ Category

Technology: Here Comes The Real Digital Revolution

In the News, Ampersand Latest, Ampersand Insights

Do you ever stop to think just how far we have come in the so called Digital Revolution?   We take for granted the time saving and efficiencies of the electronic media that is part… Read More

Trends: Publishing Is The New Marketing

In the News, Ampersand Latest, Ampersand Insights

Jac Phillips, Head of Brand and Marketing, Bank of Melbourne reveals her approach to attract and retain the consumer in an article via Marketing Mag. She starts from the point, Banking is seen as “not… Read More

Leadership: Bring People With You

Miscellaneous, In the News, Ampersand Latest, Leadership - Human Resources, Ampersand Insights

An article “Will Any Ship Do?” written by Anthony Sharpe in New Philosopher discusses the form leadership takes in the workplace and the motives of those who seek to manage as leaders in the workplace…. Read More

Goal Setting vs Serendipity

In the News, Ampersand Latest, Ampersand Insights

We are told that to achieve what we wish for we need to set goals. By and large I think this is correct. However are we limiting our good fortune by being too specific in… Read More

Caught In the Web: Attention or Interruption?

In the News, Ampersand Latest, Ampersand Insights

In an article in New Philosopher, Jessa Gamble explores the impact of the digital world on our ability to think and maintain concentration over periods of time. The idea here is that the web is… Read More

Workplace Gender Equality Agency data show gender gap closing for managers

Miscellaneous, In the News, Ampersand Latest, Ampersand Insights

An influx of women in new management roles is set to boost gender equality in corporate Australia, but women are still facing salary differences of up to more than $90,000 in senior ranks. New data… Read More

Letter to Lisa – about big job titles, nuts & disappointing toasties

Ampersand Latest, Ampersand Insights

  Morning Lisa, Happy Friday to you. I’m currently sitting on my delayed Jetstar flight (bless them) looking forward only to the ham & cheese toastie to discover they’ve changed the product – by adding… Read More

Portrait of a Digital Leader

Ampersand Latest, Ampersand Insights

Layla Foord on Lean, Work-Life Integration and Living the Dream By Inci Kaylan Drerup Principal Lead, Digital and Thought-Leadership & Social Engagement Manager Ampersand International   As part of a new series, Ampersand International is… Read More

Customer Transformation – why Australia & Europe?

Ampersand Latest, Ampersand Insights

By Scott Kay, Principal: Project Services, Change & Transformation As a professional who is new to life down under, I am often reminded (on a daily basis) that I am fresh off the boat. This… Read More

Rescoping Higher Education Marketing

Ampersand Latest, Ampersand Insights

By Natalie Hensby, Principal: Education & Professional Services Reflecting on the first half of 2016, some significant trends and changes to the higher education marketing landscape emerge. Increased competition and funding pressure has highlighted the… Read More

“Professional services experience required” … Just how important is it within the BD & Marketing function?

Ampersand Latest, Ampersand Insights

By Will Dunn, Practice Director: Professional Services   There has long been a debate surrounding the importance of having previous professional services experience in order to work within the sector. The most common reason for… Read More

Insights 2.0!

In the News, Ampersand Latest, Ampersand Insights

By Alice Galvin, Principal: Marketing Communications, Product & Insights For the past few years, regardless of industry or sector, “integration” has been the buzz word surrounding marketing and communications teams. As businesses explore different ways… Read More

Be Relevant

Ampersand Latest, Ampersand Insights

Like Marketing, Recruitment is now all about segmentation and talking to a targeted audience. The world of talent sourcing has changed. No longer does a mass market broadcast, detailing an opportunity give recruitment firms the… Read More

Marketing Fundamentals: Brand And The Problem Of Clutter

Ampersand Latest, Ampersand Insights

By Hayley James, Managing Director   An article about the awareness of marketing fundamentals written by Professor Mark Ritson in Marketing caught my eye. Professor Ritson is an internationally renown marketing consultant and teaches marketing… Read More

Take a Seat

Ampersand Latest, Ampersand Insights

After pushing for this over many decades, corporate affairs has become a critical member of the management team and an important voice around boardroom tables. There is also now widespread acknowledgement of the importance of… Read More

The year of change

Ampersand Insights

By Tracey Petrie, Practice Manager : Change & Transformation   It has been a busy start to 2016 for the Project, Change & Transformation Practice at Ampersand. With Laura Frazer now on board heading up… Read More

What do we mean by “Moments of Truth”

Ampersand Insights

By Dimitra Fourtzis, Practice Director, APAC : Marketing & Digital   Customer experience is becoming more and more the talk of the market – across all industries.  Consumers have greater choice about where and how… Read More

Where have the Internal Communications purists gone?

Ampersand Insights

By Tim James, General Manager : Melbourne and Asia Pacific Practice Manager : Corporate Affairs   There is currently a candidate short market of mid level internal communications specialists and the senior end of the… Read More

Lean Six Sigma in 2016

Ampersand Insights

By Laura Frazer, Principal : Project Services, Change & Transformation   The first question EVERY client asks before they get started on a LSS journey is “what’s in it for me”? In an uncertain economy… Read More

Education: the new road to student acquisition

Ampersand Insights

By Simon Norcott, Principal : Marketing   Over the past twelve months, we’ve had the opportunity to engage with some of Australia’s leading universities and tertiary institutions to not only assist in appointing commercial and… Read More

The Revolution of Digital Evolution

Ampersand Latest, Ampersand Insights

  Organisations around the world committed to maintaining a competitive edge in today’s digital age, have established their customer experience function as an intrinsic practice of their core business. As part of their digital strategy,… Read More

Practice Snapshots — Technology : Finance & Accounting : Project Services, Change & Transformation

Ampersand Insights

Technology by Tom Derbyshire The Technology space has seen a continued demand for all skill sets across various disciplines. Business Intelligence has and continues to be one of the most sought after areas. The ‘big data’… Read More

Practice Snapshots — Marketing : Digital : Corporate Affairs : Professional Services : HR

Ampersand Insights

Marketing by Dimitra Fourtzis Marketing has continued its course of expansion from a brand and communications function to a business growth function with data, digital and of course, the customer at the fore. Marketing was… Read More

Five Ways SMEs Can Turn Digital Disruption Into Competitive Advantage

Ampersand Latest, Ampersand Insights

By Hayley James, Managing Director : Ampersand Executive, Search & Advisory   Today there are looming challenges that are moving in on how we do business. These changes apply to the many small and medium sized businesses… Read More

Economic And Market Trends : October – December Quarter 2015

In the News, Ampersand Insights

By Hayley James, Managing Director   The major banks in Australia have reported strong profits in a climate of constrained demand. They have also held dividends at previous levels. Economists are in general agreement that… Read More

Job Search - Fresh Opportunities

Marketing Project Manager – 3 month contract

(Feature Opportunity)

A leader in the education sector, is searching for an interim Marketing Project Manager to implement an integration plan following its acquisition. 3 month contract initially Flexible location $100,000 – $120,000 + super Our client,… Read More

Senior External Communications Advisor

(Feature Opportunity)

Our client is an iconic Australian organisation steeped in history together with a broad suite of product and service lines. Iconic Australian organisation Broad-based communications position Exceptional high performing team Our client is an iconic… Read More

Ampersand Latest

Challenger Brands and Disruption

(Ampersand Latest)

Successful marketeers in 2019 will be those with an appetite for disruption and an ability to create and change, disrupt. CMO through Vanessa Mitchell looks at the approach used by Athena which plans to disrupt… Read More

In the News

Ampersand International Leadership Breakfast

(In the News)

Ampersand International is hosting a leadership breakfast at Vue de Monde on Wednesday 21st November. The exclusive breakfast will be led by Jason T. Smith, Founder and Group Director of the Back in Motion Health… Read More

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