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Why Experimentation Is Vital To Success

In the News, Ampersand Latest

Everyone seems to have a good idea. Experts in their field can be very convincing. The hard facts tell us that we should look before we leap. We are under time constraints  when critical business decisions need to be made. There must be a better way to execute our business decisions.

Fox Sports is addressing the problem by implementing a  culture of experimentation. Vanessa Mitchell writes for CMO,” In an industry where broadcast viewing is declining , Fox Sports’ culture of experimentation which has seen the business integrate Optimizely to manage the experimentation , has driven greater engagement and viewers.”

A key driver of this practice is to act on the data they have by analysing information on their digital platforms. The staff involved have become more skilled extracting data which will help with the roll out of future earnings. Read on here.

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Challenger Brands and Disruption

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Successful marketeers in 2019 will be those with an appetite for disruption and an ability to create and change, disrupt. CMO through Vanessa Mitchell looks at the approach used by Athena which plans to disrupt… Read More

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Ampersand International Leadership Breakfast

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Ampersand International is hosting a leadership breakfast at Vue de Monde on Wednesday 21st November. The exclusive breakfast will be led by Jason T. Smith, Founder and Group Director of the Back in Motion Health… Read More

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