The Art Of Dealing With Generation Z

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Looking ahead. It’s important we see the future with clear eyes. After all today and tomorrow is where we will create and deliver our business message. Our market, as it is with all markets changes as our population ages and in turn makes way for the new generation of consumers. This article, by Jennifer O’Brien CMO looks at this subject, the emerging generation coming after the Millennials, generation Z.

This group of humans defined as born from the mid 1990s to the early 2000s will have a huge impact socially and economically and will be a larger group than the Baby Boomers and Millennials. Jennifer O’Brien,  Certainly, the most defining aspect of this particular generation is that they have no concept of what the world was like before the Internet.”

Contact has been made with experts who together take a view on how brands will need to be marketed in the future, specifically looking after this group with technology in their blood. For them the pre Internet age is a dark empty space. They have no concept how everyone connected being the first generation to have access to computers everywhere, at home, at school, in the car and in their pockets. Read on here.


Hayley James

Founder & CEO

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