Menu

In the blink of an eye…

Ampersand Latest

We’re out of the blocks and the combined sprint and marathon that frames a new year has begun. Is it just me or are the years passing us by faster and faster? Perhaps it’s the pace of business, perhaps the business of life or maybe it’s just an age thing, nevertheless, 2014 was behind us in the blink of an eye.

Again, the year that was cemented the importance of highly strategic and targeted communications, in order to engage and influence specific audiences in the quest for commercial gain.

A pronounced area that continued to dominate is the adoption of digital mediums in the world of communications.  One challenge that many organisations encountered is the paradigm of how to resource such a shift.  Organisations that have done this effectively did not necessarily have the luxury of bolting on additional headcount but more so it’s been about the careful re-scoping of communications functions to bring in the expertise.  Further, it has been about bridging the traditional chasm between corporate affairs and marketing, to integrate digital expertise across both portfolios.

This digital appetite too has had a significant effect on the media landscape, born out of people’s continued hunger for ‘real time’ news and information.  Like the immediacy and time pressure placed on the media to file stories in ‘real time’, so too is the pressure for organisations to communicate and engage their respective audiences across internal or external platforms. Last year we witnessed leading Australian based organisations pioneer new territory with the introduction of branded newsrooms, designed to not only enhance internal advocacy but to also inform key business partners and stakeholder groups. Whilst much of the content is branded, these internal newsrooms are being used very effectively to set and embed the corporate narrative to ensure continuity and consistency.

Relating to internal communications, as a specialist corporate communications consultancy we have also seen a deliberate shift towards practitioners with specific change and project communication expertise.  This has been coupled with a gentle move away from the more traditional internal communication purists, to practitioners who arrive with a broader communications background; a bias towards internal communications but with a clear understanding of the external environment.

Increasingly, corporate communication functions are being shaped with the necessity to be interchangeable and cross functional, as is the ability for communication practitioners to move willingly and effortlessly between the strategic and the operational.  Like any discipline, as a general rule there is little demand for practitioners who are only willing to do the ‘strategy’ work.

For those who are considering a career change or move in 2015, the best advice I can provide is to develop and implement a multifaceted approach.  High on the priority list is to ensure you have an informative and comprehensive LinkedIn profile that articulates your areas of expertise and the critical skills that you arrive with; secondly, to align yourself with a recruitment firm that specialises in your craft and with whom you trust; thirdly, to utilise and discretely exploit your own professional and personal networks; and finally, monitor the online job boards to give you insight into market activity.

Whilst 2014 delivered us a return to some more consistent market buoyancy in terms of the number of available professional opportunities within communications, 2015 is tipped to step it up again. What is for certain, we must make 2015 count everyday by focusing and delivering on activities that matter – it’s about creating positive, impactful and sustainable engagement with our people, cultures, customers and each other.

Here’s to a year of prosperity one and all.

 

Tim James

General Manager : Melbourne

Asia Pacific Practice Manager : Corporate Affairs

Job Search - Fresh Opportunities

Corporate Communications Manager

(Feature Opportunity)

Global marketing corporation Broad corporate communications opportunity Attractive salary package + perks Global, rapidly growing marketing corporation are seeking a passionate Corporate Communications Manager to join their dynamic, high performing team. This is a key… Read More

Retail Marketing Manager

(Feature Opportunity)

Fantastic opportunity for a passionate Retail Marketing Manager to join a leading telecommunications organisation. Dynamic telecommunications organisation Retail marketing – end to end campaign management 6 month contract – potential to extend Leading telecommunications organisation… Read More

Ampersand Latest

Challenger Brands and Disruption

(Ampersand Latest)

Successful marketeers in 2019 will be those with an appetite for disruption and an ability to create and change, disrupt. CMO through Vanessa Mitchell looks at the approach used by Athena which plans to disrupt… Read More

In the News

Ampersand International Leadership Breakfast

(In the News)

Ampersand International is hosting a leadership breakfast at Vue de Monde on Wednesday 21st November. The exclusive breakfast will be led by Jason T. Smith, Founder and Group Director of the Back in Motion Health… Read More

Your Ampersand

Through understanding & authenticity we connect people with people, people with brands, people with possibility. Our clients & candidates feel optimistic, proud & valued.

We seize the opportunity to be your brand advocates because we know leadership when we see it.

Contract Resources Register with us Client Enquiries

Our event program

Ampersand’s quarterly event series exists to provide our client and candidate network with insightful, inspiring and challenging topics relevant to leadership, business of tomorrow, innovation and entrepreneurship.

If you’re interested in attending or speaking at an Ampersand event, please get in touch with us.

 

 

Learn More