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ADMA, the Association for Data Driven Marketing and Advertising, met recently and collected views about the role that creativity plays in an increasing tech and data driven world. Panelists representing CMO, Foxtel, Horizon State and Tourism Australia considered this element and its effect on business growth and development.
Vanessa Mitchell for CMO examines aspects of this forum and writes about conclusions. ” The overwhelming response being that creativity and storytelling is more important than its ever been.” Lisa Ronson from Tourism Australia adds plenty of feedback to support the discussion. Creativity should not be under supported in this era of technology and data gathering engines.
Sarah Wilson, Director & Practice Lead: Marketing