Emotion, experience and impact, more important than ever

This article published in MarketingMag with content partner UnLtd and Chris Freel at the helm reminds us that good and bad memories and an inclination to give back the drivers of that which can make a difference to those less fortunate are important ingredients which can trigger affirmative action in many ways.

Face to face communication is going out of fashion as technology advances, so we could be forgiven for thinking that real experience doesn’t matter. Chris Freel however argues that it’s never been more important.

” Experience drives emotion: laughter, tears, anger, disappointment, frustration, resentment, curiosity and so much more. Emotion is the number one trigger for action.” Accept the fundamental believe that to be present as often as we can when interacting with others allows us to create impact and provide leadership at the same time, has never been more important.

Read on here.