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It’s necessary to keep your data clean to avoid accusation of developing ulterior motives. The amount of data generated by business daily is enormous and we all have a responsibility to monitor it carefully.
Martin Wanless writes for CMO discussing how to avoid the discrimination trap. “ If you can keep your data clean and your moral compass pointing in the right direction, you can avoid accusations coming your way.” Remember, data used for the first time might already contain biased material. Analysis, understanding the nature of data and interpreting it correctly goes a long way to correcting any bias. Read more about this topic here.
Principal: Marketing & Analytics