Ampersand International Melbourne is a tightly held team. Why? Because we don’t compromise on talent. For the first time, we are inviting applications for two coveted positions across our blue chip, market-leading practices: Principal Consultant,… Read More
Successful marketing is the ability to frame any number of positive experiences to your audience thereby clearing the way to acceptance of your proposals. Or is it?
Sergio Brodsky writes for Marketing Mag, “It’s very easy to remember the last few bad experiences we may have had at a restaurant or hotel or High Street. But we really need to make a concerted effort to remember a nice experience.”
Sergio emphasises he is not suggesting you create bad memories of your brand. When Jennifer Lawrence tripped over her dress before collecting an Oscar, her personal brand valuation already high, went through the roof. ” By elegantly smiling at a moment of total vulnerability, Lawrence moved from one of the most loved to the most loved Hollywood celebrity.”