Author Archive

The year that was…

Ampersand Latest

Dear Diary, Let me start with a confession. I am not a natural writer. I am however a voracious reader, and admire people’s ability to pour their imagination onto paper and be creative and witty and keep… Read More

European bank aspires transformation to start-up fintech…

In the News

The global digital banking trend continues as BBVA, Spain’s second largest bank has started work on transforming the way it does business. In an article in The Australian and contributed by The Economist, this bank… Read More

Customer Experience & Content – we know it, let’s ensure it

In the News

An article in Marketing Mag by Ryan Skinner shows us how important the content marketing role is in supporting customer experience. Ryan is a senior analyst at B2C marketing at Forrester Research. Ryan, ” Valuable… Read More

Letter to Lisa – about big job titles, nuts & disappointing toasties

Ampersand Latest, Ampersand Insights

  Morning Lisa, Happy Friday to you. I’m currently sitting on my delayed Jetstar flight (bless them) looking forward only to the ham & cheese toastie to discover they’ve changed the product – by adding… Read More

Portrait of a Digital Leader

Ampersand Latest, Ampersand Insights

Layla Foord on Lean, Work-Life Integration and Living the Dream By Inci Kaylan Drerup Principal Lead, Digital and Thought-Leadership & Social Engagement Manager Ampersand International   As part of a new series, Ampersand International is… Read More

Customer Transformation – why Australia & Europe?

Ampersand Latest, Ampersand Insights

By Scott Kay, Principal: Project Services, Change & Transformation As a professional who is new to life down under, I am often reminded (on a daily basis) that I am fresh off the boat. This… Read More

Rescoping Higher Education Marketing

Ampersand Latest, Ampersand Insights

By Natalie Hensby, Principal: Education & Professional Services Reflecting on the first half of 2016, some significant trends and changes to the higher education marketing landscape emerge. Increased competition and funding pressure has highlighted the… Read More

“Professional services experience required” … Just how important is it within the BD & Marketing function?

Ampersand Latest, Ampersand Insights

By Will Dunn, Practice Director: Professional Services   There has long been a debate surrounding the importance of having previous professional services experience in order to work within the sector. The most common reason for… Read More

Insights 2.0!

In the News, Ampersand Latest, Ampersand Insights

By Alice Galvin, Principal: Marketing Communications, Product & Insights For the past few years, regardless of industry or sector, “integration” has been the buzz word surrounding marketing and communications teams. As businesses explore different ways… Read More

Be Relevant

Ampersand Latest, Ampersand Insights

Like Marketing, Recruitment is now all about segmentation and talking to a targeted audience. The world of talent sourcing has changed. No longer does a mass market broadcast, detailing an opportunity give recruitment firms the… Read More

Marketing Fundamentals: Brand And The Problem Of Clutter

Ampersand Latest, Ampersand Insights

By Hayley James, Managing Director   An article about the awareness of marketing fundamentals written by Professor Mark Ritson in Marketing caught my eye. Professor Ritson is an internationally renown marketing consultant and teaches marketing… Read More

The New ABC of Sales: Understanding Customer Value & Coach to Convert

Ampersand Latest

By Hayley James, Managing Director.   Is ‘Sales’ today a dirty word? It can be but doesn’t have to be. All organisations are selling something – whether it be a product or service offering. It’s… Read More

Take a Seat

Ampersand Latest, Ampersand Insights

After pushing for this over many decades, corporate affairs has become a critical member of the management team and an important voice around boardroom tables. There is also now widespread acknowledgement of the importance of… Read More

The futile pursuit of perfection – and how to get over motherhood guilt.

Ampersand Latest, Advisory

By Norah Breekveldt, Director – The Leadership Agenda : Ampersand Advisory   “We are not meant to be perfect. We’re meant to be whole.” Jane Fonda.   We have all come across the perfect stereotypical… Read More

How To Use Behavioural Psychology To Develop Outstanding Leaders

Ampersand Latest, Leadership - Human Resources

An article by Kim Grist, helps us discover how by using behavioural psychology across our teams, we can develop outstanding leaders. Kim Grist is the founding partner of Grist and a change management consultant…. Read More

How Your Business Can Engage Social Media Savvy Customers

Ampersand Latest

By Hayley James, Managing Director  Right now it’s all about social media and digital. This is the message we are constantly receiving through media outlets, business leaders, our personal contacts and even our Prime Minister…. Read More

Falling madly in love is the key to smart business…

Ampersand Latest

By Hayley James, Managing Director   I’m a hopeless romantic, particularly when it comes to reading our weekly P&L and customer leader boards. Gosh I love those numbers…I mean, customers. Until recently, I thought I’d… Read More

The year of change

Ampersand Insights

By Tracey Petrie, Practice Manager : Change & Transformation   It has been a busy start to 2016 for the Project, Change & Transformation Practice at Ampersand. With Laura Frazer now on board heading up… Read More

What do we mean by “Moments of Truth”

Ampersand Insights

By Dimitra Fourtzis, Practice Director, APAC : Marketing & Digital   Customer experience is becoming more and more the talk of the market – across all industries.  Consumers have greater choice about where and how… Read More

Where have the Internal Communications purists gone?

Ampersand Insights

By Tim James, General Manager : Melbourne and Asia Pacific Practice Manager : Corporate Affairs   There is currently a candidate short market of mid level internal communications specialists and the senior end of the… Read More

Lean Six Sigma in 2016

Ampersand Insights

By Laura Frazer, Principal : Project Services, Change & Transformation   The first question EVERY client asks before they get started on a LSS journey is “what’s in it for me”? In an uncertain economy… Read More

Barbie’s had a make-over – does it really matter?

In the News, Advisory

By Norah Breekveldt – Director, Ampersand Advisory   It is the 1960s. I am six years old and have just put my Barbie dolls away very carefully in their box, like a good, obedient and… Read More

Education: the new road to student acquisition

Ampersand Insights

By Simon Norcott, Principal : Marketing   Over the past twelve months, we’ve had the opportunity to engage with some of Australia’s leading universities and tertiary institutions to not only assist in appointing commercial and… Read More

Want to work overseas?

In the News

“Want to work overseas?” written by Ali Cain for FINSIA with key insights quoted by Hayley James, Managing Director, Ampersand International

The Revolution of Digital Evolution

Ampersand Latest, Ampersand Insights

  Organisations around the world committed to maintaining a competitive edge in today’s digital age, have established their customer experience function as an intrinsic practice of their core business. As part of their digital strategy,… Read More

Practice Snapshots — Technology : Finance & Accounting : Project Services, Change & Transformation

Ampersand Insights

Technology by Tom Derbyshire The Technology space has seen a continued demand for all skill sets across various disciplines. Business Intelligence has and continues to be one of the most sought after areas. The ‘big data’… Read More

Practice Snapshots — Marketing : Digital : Corporate Affairs : Professional Services : HR

Ampersand Insights

Marketing by Dimitra Fourtzis Marketing has continued its course of expansion from a brand and communications function to a business growth function with data, digital and of course, the customer at the fore. Marketing was… Read More

Five Ways SMEs Can Turn Digital Disruption Into Competitive Advantage

Ampersand Latest, Ampersand Insights

By Hayley James, Managing Director : Ampersand Executive, Search & Advisory   Today there are looming challenges that are moving in on how we do business. These changes apply to the many small and medium sized businesses… Read More

Economic And Market Trends : October – December Quarter 2015

In the News, Ampersand Insights

By Hayley James, Managing Director   The major banks in Australia have reported strong profits in a climate of constrained demand. They have also held dividends at previous levels. Economists are in general agreement that… Read More

We know working women get penalised for motherhood. What if there’s a ‘daddy track’ too?

In the News, Advisory

  Few people would disagree that many women face barriers, if not outright discrimination, when they transition to the role of working parent. There is some emerging research, however, that suggests discrimination and unconscious bias… Read More

Job Search - Fresh Opportunities

Training Manager

(Feature Opportunity)

Asia Pacific professional membership-based organisation is looking for a Training Manager (12-month contract) Asia Pacific Membership-based organisation Develop and implement Training for business-critical ERP transformation MS Dynamics expertise required Our client is an enviable professional membership-based… Read More

Strategic Marketing Advisor

(Feature Opportunity)

A clear market leader in Professional Services, our client is growing their highly sophisticated Marketing, Communications and Business Development Team Market leading consulting firm Focus on client centric profile building opportunities $90,000 + bonus A… Read More

Ampersand Latest

Challenger Brands and Disruption

(Ampersand Latest)

Successful marketeers in 2019 will be those with an appetite for disruption and an ability to create and change, disrupt. CMO through Vanessa Mitchell looks at the approach used by Athena which plans to disrupt… Read More

In the News

Ampersand International Leadership Breakfast

(In the News)

Ampersand International is hosting a leadership breakfast at Vue de Monde on Wednesday 21st November. The exclusive breakfast will be led by Jason T. Smith, Founder and Group Director of the Back in Motion Health… Read More

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